Adrian Wiedmer
Those who care about the environment usually strive to eat seasonal fruits and vegetables, grown outdoors and harvested when ripe. But when is that exactly, and how big of an impact does transport have? A closer look reveals unexpected answers.
Food is too cheap! Food is too expensive! Discussions about pricing seem to go round in circles. But it's actually quite simple: We want to create as much of a positive impact as possible – for people and the planet – at the lowest possible price.
In the market economy, the best among us come out on top and reap all the rewards. It’s almost as if it were a law of nature. But in nature, which market Darwinism bases itself on, chance and selection are only the first act of the story. Things get more exciting when individuals or species learn to cooperate.
There are many paths to fairer trade. Sharing is very effective. Sharing is both a radical departure from the system and good for business. We share turnover, profits and power.
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