In the market economy, the best among us come out on top and reap all the rewards. It’s almost as if it were a law of nature. But in nature, which market Darwinism bases itself on, chance and selection are only the first act of the story. Things get more exciting when individuals or species learn to cooperate.
At school, we learned how evolution works: genes mutate randomly, new properties arise and any mutation that renders the organism stronger or more adaptable is passed on. This also applies to an environment, to certain framework conditions. The same principle applies in the market economy: ideas arise, are tried out in companies and the best ones win out. Weaker companies go bankrupt and disappear. A resoundingly successful principle!
We as a society must define the framework within which the market economy game can be played so that it benefits people and the environment rather than harm them. We must also ask ourselves who will reap the rewards in the end. Here, too, nature can serve as a role model. Beyond the primitive first act of evolution through natural selection, we’re now understanding more and more how cooperation promotes evolution. It takes place among individuals of a species as well as between species. It is a survival advantage for communities. As humans, we have to assume that cooperation is what brought us this far – and without much more cooperation, we won’t get much further.
This is how we see things at gebana: generating profits together and then sharing them is more successful than survival of the fittest. Sharing, therefore, will prevail in the economy. We’ve already gotten the ball rolling.
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Smallholders and local producers harvest and refine products of extraordinary quality worldwide. But for many of these producers there is no adequate or stable market. You can buy directly from these producers via the Access to Market Platform and help them to participate in the market. The principle behind this is crowd ordering – a new trade model whereby a number of consumers order a product together so as to achieve a minimum order quantity. We at gebana support the producers with our know-how, and organise the logistics.
Enable someone to make their first export with your order. Please note: Unexpected events often lead to delays, and you may find that the quality is not yet perfect. For this reason, your feedback is absolutely essential. The export experience and your feedback are important steps for the producers towards accessing the market. As a customer, you are witness to the whole process, playing your part in pioneering work.
You can order from these producers simply and directly. You receive your product as soon as the minimum order quantity has been reached and the products are ready. The risk for you is minimal, since the producers already have a product that is ready for market. This sales channel is beneficial to both the producers and the consumers, since it cuts out the middle man.
Be part of the development of supply chains and support innovation! Some of the ways you can do this include testing new products, giving feedback, or financially supporting the producers in their next steps. In doing so, you will be able to see for yourself how the products and supply chains develop.
This is where you can see all the completed projects on the Access to Market Platform at a glance. You can find out where products are now available from or whether the producers are still seeking a trade partner.