All the diversity that nature has to offer – and more income for family farmers. 

The food industry today treats oranges the same way a hardware store treats screws. They all have to be identical and completely interchangeable. This is stipulated in Regulation (EU) No 543/2011, which lays down the requirements for oranges intended for sale to consumers in terms of appearance. 
As a result, family farmers are forced to sort out up to 35 per cent of their harvest and sell the rejected produce to the juice industry at low prices. To get around this regulation, we have been printing the label intended for processing on our orange crates since 2020. This way, you can enjoy all the diversity that nature has to offer while family farmers earn more. 
On top of the organic price, family farmers additionally receive 10 per cent of the price you pay when purchasing the fruit here in our online shop. These are two ways in which we help Greek orange producers earn about three times more on average than they would if they supplied retailers.

Not all oranges are orange 
Diversity means that you'll also receive green oranges from us. The colour, orange or not, has nothing to do with the ripeness of the fruit. The determining factors are the juice and sugar content, and the taste.

Oranges only acquire their signature colour when the temperature in the fields drops below 13 degrees Celsius at night, which doesn't always happen early in the season in Greece, Spain and southern Italy, the leading orange-producing countries.

That's why the first fruits to ripen are pale green instead of orange. But they still taste wonderfully sweet. 

If you buy your oranges at the supermarket, you will never know about their natural diversity. That's because supermarket oranges are artificially de-greened. This uses a great deal of energy and generates food waste, as some of the fruits are damaged in the process. Plus, artificially de-greened fruits don't taste as good as naturally ripened ones. 
Why should you buy 13 kilos of oranges from our shop? 
Right after harvesting our real oranges, we pack them on site in Greece in standard cardboard boxes for citrus fruits. The oranges arrive at your home in these same bulk packages. This makes sense because we use shorter transport routes, generate lower emissions, save on packaging material and don't have to handle the fruit as often. 
When you buy large quantities, you need to store the products correctly, find ways to prepare and preserve them or share them with friends and family. There are many ways to do this, and we share lots of tips and tricks. We also regularly share new recipes and ideas on our blog that will make it easy for you to deal with large quantities. 
So 13 kilos of oranges are no big deal. They'll be gone before you know it! 

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