Changing the rules
We want more sustainability, more equity and more quality at affordable prices. Therefore, we change the rules of the game: we trade differently, you buy differently.
WE
We only send our fruit when it is ripe. Only the taste counts, meaningless standards such as size and colour are of no concern to us.
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WE
We let nature decide. It's up to her how big a clementine is or how crooked a carrot is or when a pineapple is sweet enough. An orange can also be green because maturity has nothing to do with it. Only taste matters! Everything is not always available. Rather, everything comes in its own time.
This way we avoid food waste as well as intermediate storage in refrigerators and heated greenhouses.
YOU
You order in advance and wait for the harvest time. This way you get ripe, flavourful products.
WE
We sell large packages that come directly from the country of origin. This is more efficient, reducing not only waste but also transportation.
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WE
We rely on direct trade. The products are packaged in the country of origin in the way that makes sense for the product and the producer. You will mostly receive large original packages by mail. This makes ecological sense - shorter transport routes, lower emissions and less packaging.
• 58 % of our products are never repackaged
• 39 % of our deliveries come directly from the producer and are not intermediately stored
YOU
You make reserves or share the contents of the bulk packs with others.
WE
We want to keep getting better socially and ecologically and we have a holistic view on sustainability.
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WE
In order to achieve positive changes for humans and nature, we adopt a holistic approach.
Because farmers worldwide earn too little, we reward them in addition to premiums for organic and fair trade with an extra 10% of the selling price in our online store. We are introducing this model gradually.
What we do is far from perfect, but we are working to improve every year. Here are some numbers from 2018:
• 92 % of our products certified organic
• 31 069 ha total organic cultivation area, of which 6956 ha added in 2018
• 272 farmer trainings conducted in organic farming and sustainability with on average 25 participants each
• EUR 240 076 in fair trade premiums paid to farmer groups
• Started direct cooperations with 3059 additional farmers
• 129 new jobs created within gebana in the south
YOU
For you, shopping takes on a dimension of fairness and sustainability.
WE
We take a lot of risks where nobody else invests and create jobs through local processing. If profit is made, we share it.
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WE
Countries that only export raw materials remain poor, which is why we are investing in processing in very risky and financially weak regions. We build companies that can sell locally and survive without gebana. We accept difficulties because we are convinced that development requires courage and patience. If we earn profit, we share it with all employees worldwide as well as with customers and investors. gebana has:
• established processing plants in Burkina Faso, Tunisia, Togo, Benin and Brazil
• created 708 jobs in subsidiary companies (of which 129 new in 2018)
• collaborates on average for 9.75 years with partners
• distributed EUR 50,400 of profit to 708 employees worldwide (2018)
• compensated losses of EUR 4.1 millions in developing countries
• realised EUR 776,000 direct investments in developing countries (2018)
YOU
You can invest in gebana as well. It's risky, but your money will work towards a future-oriented economy.
WE
We are putting our know-how on our crowdfunding platform at the disposal of anyone who shares our vision for fairer trade.
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WE
Do you know producers with a fantastic product, but without the possibility to export? Bring them to our platform as a crowd project - together we can achieve more! To date, 21 crowd projects have been successfully completed on our platform thanks to more than 11,000 supporters.
YOU
You support farmers and processors with your order from a crowd project.
