Wir teilen unseren Umsatz mit den Bauernfamilien, unseren Gewinn mit Kundinnen, Investoren und Mitarbeitenden.
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Wir stellen die handelsübliche Preisberechnung auf den Kopf und zahlen den Bauernfamilien zusätzlich zu Einkaufspreis, Bio- und Fairtrade-Prämien 10 Prozent des Verkaufspreises in unserem Online-Shop. Dieses Modell führen wir nach und nach ein.
Wenn wir Gewinn erwirtschaften, teilen wir ihn zu gleichen Teilen mit allen Mitarbeitenden weltweit sowie mit Kundinnen und Investoren.
2019/2020 haben wir:
• 110'000 Euro Gewinn an 781 Mitarbeitende weltweit verteilt
• 206’290 Euro Umsatzbeteiligung an 2607 Bauernfamilien bezahlt, zusätzlich zu Einkaufspreis, Bio- und Fairtrade-Prämien
Wir teilen Information:
In unserem Jahresbericht informieren wir transparent über unsere Arbeit, sämtliche Geschäftszahlen sowie über Probleme und Schwierigkeiten. Der Bericht ist für alle auf unserer Homepage zugänglich.
Wir teilen Macht und Kontrolle:
Das Management unserer Tochterfirmen im Süden ist an diesen beteiligt. Ausserdem arbeiten wir an Mitbestimmungsmöglichkeiten für die Bäuerinnen und Bauern.
Sie sind Teil dieses Systems und ermöglichen es durch ihr Engagement.
only send our fruit when it is ripe. The taste is what counts above all; meaningless standards such as size and colour are of no concern to us.
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... let nature decide. It's up to her how big a clementine or how crooked a carrot should be or when a pineapple is sweet enough. An orange may even be green and yet perfectly ripe. The taste is what matters! Not everything is always available; products of nature come in their own time. And by respecting this we avoid food waste as well as intermediate storage in refrigerators and heated greenhouses.
order in advance and wait for the harvest time. That way you get products that are ripe and full of flavour.
sell large packages that come directly from the country of origin. This is more efficient, reducing not only waste but also food miles.
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... rely on direct trade. The products are packaged in the country of origin in a way that makes sense for the product and the producer. You will mostly receive large original packages by mail. This is an ecologically sound approach – shorter transport routes, lower emissions and less packaging.
• 67 % of our products are never repackaged (2019)
• 44 % of our deliveries come directly from the producer without intermediate storage (2019)
• 92 % of our products are certified organic (2019)
buy large quantities and share the contents of the bulk packs with others.
want to keep getting better at doing business socially and ecologically and we have a holistic view on sustainability.
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To achieve positive changes for humans and nature, we adopt a holistic approach.
Because farmers worldwide earn too little, in addition to premiums for organic and fair trade, we want to pay them an extra 10% of the selling price in our online store. We are introducing this model gradually.
We still have a way to go, but with each year we are working to improve.In 2019, we have:
• purchased directly from 13,365 farmers who cultivate 50,354 hectares of organic land worldwide
• trained 8665 farmers in organic farming and sustainability
• paid 386,000 euros Fairtrade premiums to farmers' groups
• created 75 new jobs in the South
consume with fairness and sustainability in mind.
take risks and invest where others won't to create jobs through local processing. If profit is made, we share it.
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Countries that only export raw materials remain poor which is why we are investing in processing in risky and financially disadvantaged regions. We help build companies that can sell locally and survive without gebana. It can be difficult but we accept that. We are convinced that development requires courage and patience. If we earn profit, we share it with all employees worldwide as well as with customers and investors. gebana has:
• established processing plants in Burkina Faso, Tunisia, Togo, Benin and Brazil
• created 781 jobs in subsidiary companies (of which 86 new in 2019)
• distributed 110,000 Euros of profit to 781 employees worldwide (2019)
• compensated losses of 258,000 Euros in developing countries
• realised 52.8% of their investments directly in developing countries (2019)
can invest in gebana as well. It's risky, but your money will work towards a more sustainable economy.
are making our expertise available on our crowdfunding platform for use by anyone who shares our vision for fairer trade.
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To date, 28 crowd projects have been successfully completed on our platform thanks to more than 16,000 supporters.
Do you know producers with a fantastic product, but without the means to export? Bring them to our platform as a crowd project – together we can achieve more!
support farmers and processors with your order from a crowd project.
gebana AG, Ausstellungsstrasse 21, 8005 Zürich, Schweiz
gebana AG, Ausstellungsstrasse 21, 8005 Zürich, Schweiz
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Smallholders and local producers harvest and refine products of extraordinary quality worldwide. But for many of these producers there is no adequate or stable market. You can buy directly from these producers via the Access to Market Platform and help them to participate in the market. The principle behind this is crowd ordering – a new trade model whereby a number of consumers order a product together so as to achieve a minimum order quantity. We at gebana support the producers with our know-how, and organise the logistics.
Enable someone to make their first export with your order. Please note: Unexpected events often lead to delays, and you may find that the quality is not yet perfect. For this reason, your feedback is absolutely essential. The export experience and your feedback are important steps for the producers towards accessing the market. As a customer, you are witness to the whole process, playing your part in pioneering work.
You can order from these producers simply and directly. You receive your product as soon as the minimum order quantity has been reached and the products are ready. The risk for you is minimal, since the producers already have a product that is ready for market. This sales channel is beneficial to both the producers and the consumers, since it cuts out the middle man.
Be part of the development of supply chains and support innovation! Some of the ways you can do this include testing new products, giving feedback, or financially supporting the producers in their next steps. In doing so, you will be able to see for yourself how the products and supply chains develop.
This is where you can see all the completed projects on the Access to Market Platform at a glance. You can find out where products are now available from or whether the producers are still seeking a trade partner.